WHAT WE DO
EDITING + POST
TESTING + ITERATION
SOME OF OUR WORK
Need a compelling branded and co-branded video campaign for your new product or service? We craft custom story-driven content that integrates key values, messaging, and features.
TUTORIALS + HOW-TOs
Want to demo your product with a series of tutorials or useful information for customers? We identify customer pain-points to address in videos so your target customer discovers and trusts your brand when they need it most.
Want to keep your customers and fans engaged with your brand? Give them stories they'll love and want to share.
SOME OF OUR CLIENTS
CREATE MORE THAN JUST CONTENT. CREATE A FEELING.
At SpinTheVerb, we believe that emotional stories spark action. We believe that to make meaningful change, we have to inspire people - to invite them to see the world in a different way and to want to take action. We specialize in capturing and crafting music-driven visual stories that move people.
EXPERIMENT. LEARN. ITERATE.
Agile is an approach for continuous improvement and adapting to change.
Instead of simply making your content we help you focus on learning from your content.
Your content is most effective when it's entertaining, informative, impactful, and generating meaningful insights.
Every new client engagement involves a process that helps relate to the audience we want to reach and clarify the impact we want to make:
- EMPATHY: What feelings are dominating the current experience?
- DEFINE: What challenges are creating the problem?
- IDEATE: How can we use storytelling and other scalable platforms to help solve this problem?
- PROTOTYPE: Which ideas will we actually make and what resources do we need for a functional first version?
- TEST: What metrics/variables will we test to determine success?
Digital video production is now more like developing software. With access to media asset management systems and secure APIs, remote teams can better collaborate to quickly create, test, and monitor content. We are continually adopting the newest tools and adapting our processes to make content creation more scalable and responsive.
Experimentation is a powerful tool for discovery and insight. By leveraging social platforms effectively, we can test hypotheses and learn which variables impact results. The process of optimization is no longer optional -- it's fundamental to growth. If you aren't already using A/B testing in your content strategy on a regular basis, it's time.
We love working with forward-thinking people and new technology to turn great stories into meaningful impact.
By integrating the best tools and processes available we're able to create beautiful stories, design experiments that test ideas and hypotheses, and iterate faster and cheaper. That means more resources to invest in scaling your content workflow.
We use (and recommend) tools that make it easier to collaborate, track feedback, and make revisions. No more searching through emails. By integrating the latest machine learning APIs into your media workflow, you'll be able to reduce the time and cost of content creation. Our goals is to help you reduce production costs and increase your ROI.
Our favorite tools:
We create content that celebrates artists, musicians, entrepreneurs, and brands who are doing innovative work. It takes courage to do things differently and challenge the status quo. These are the stories we love to tell.
Opportunities we're excited about:
- Virtual Reality
- Augmented Reality
- Personalized Video
- Automated metadata enrichment
Making a deliberate impact requires goal-setting, optimization, and tracking progress. We make it a it a top priority by first defining success and then identifying which metrics will.