FOCUS ON THE FEELING
At SpinTheVerb, we believe that emotional stories spark action. We believe that to make meaningful change, we have to inspire people - to invite them to see the world in a different way and to want to take action. We specialize in capturing and crafting music-driven visual stories that move people.
AUDIENCE = USERS
Today, video content is the most effective way to engage an audience. But you don't just want them to watch - you want them to take action. By framing your audience as users, it helps to clarify why people are watching your content and what action you want them to take.
FOCUS. CREATE. REPEAT.
We work with wide range of clients and in variety of ways. To ensure that our work is effective, we start new engagements by ask lots of questions. Lots. It's important that we understand your brand voice, why your users values your brand, and what success looks like for you and your users.
Whether it's planning your next project from the start or cutting a crowd-rousing video from existing media, our approach is to translate your brand into can help you achieve what you need.
Deadline is next week? No problem.
EDITING + POST
VIDEOS FOR MARKETING
Need a compelling branded and co-branded video campaign for your new product or service? We craft custom story-driven content that integrates key values, messaging, and features.
TUTORIALS + HOW-TOs
Want to demo your product with a series of tutorials or useful information for customers? We identify customer pain-points to address in videos so your target customer discovers and trusts your brand when they need it most.
Want to keep your customers and fans engaged with your brand? Give them stories they'll love and want to share.
WHAT'S OUR APPROACH?
We integrate the best tools and processes available to get exceptional results.
Every new client engagement involves a process that helps relate to the audience we want to reach and clarify the impact we want to make:
- EMPATHY: What feelings are dominating the current experience?
- DEFINE: What challenges are creating the problem?
- IDEATE: How can we use storytelling and other scalable platforms to help solve this problem?
- PROTOTYPE: Which ideas will we actually make and what resources do we need for a functional first version?
- TEST: What metrics/variables will we test to determine success?
Digital video production is now more like developing software. With access to media asset management systems and secure APIs, remote teams can better collaborate to quickly create, test, and monitor content. We are continually adopting the newest tools and adapting our processes to make content creation more scalable and responsive.
Experimentation is a powerful tool for discovery and insight. By leveraging social platforms effectively, we can test hypotheses and learn which variables impact results. The process of optimization is no longer optional -- it's fundamental to growth. If you aren't already using A/B testing in your content strategy on a regular basis, it's time.
Agile is an approach for continuous improvement and adapting to change.
Key elements include:
- Aligning processes, teams, and goals
- Iterating quickly
- Creating remarkable experiences
WHAT'S OUR GOAL?
We love working with forward-thinking people and cutting-edge technology to tell great stories and make a meaningful impact.
We use (and recommend) tools that make it easier to collaborate, track feedback, and make revisions. No more searching through emails. By integrating the latest machine learning APIs into your media workflow, you'll be able to reduce the time and cost of content creation.
Our favorite tools:
- DAM systems (CatDV, Canto, etc)
- Machine learning for metadata enrichment
- Adobe Creative Cloud
We create content that celebrates artists, musicians, entrepreneurs, and leaders who are doing innovative work. It takes courage to do things differently and challenge the status quo. These are the stories we love to tell.
Making a deliberate impact requires goal-setting, optimization, and monitoring progress. By making it a top priority, we start by defining success and then identify which metrics to track.