OUR PURPOSE

Founded in 2008, SpinTheVerb is a branded content production company known for blending artful style and business savvy to create dynamic videos that resonate with viewers, inspire action, and deliver measurable results. We want to entertain, educate and ignite the imagination toward new possibilities.

 

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OUR VALUES

  • Be authentic.
  • Be bold.
  • Be problem-finders and problem-solvers.
  • Be adaptable.
  • Be a catalyst for positive change.

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OUR VISION

We believe in the power of great stories to inspire change. They are open doors inviting people to explore new ideas, people, and places. They have the power to educate and entertain, excite and empower. We believe that if you care about something enough to want others to care, then your story needs to stand out. Passion, purpose, and focus are powerful magnets for audiences. If you are looking to clarify your message and connect with your audience, we're here to help. 

We see the rapid change taking place today and in the coming years as an opportunity to do things differently and learn quickly. We want to work with companies who are eager to adapt, grow, and lead in creating the future they want to see.

 

Video is a mega-trend. In a decade, video will look like as big a shift in the way we share and communicate as mobile has been.
— Mark Zuckerberg, CEO of Facebook

OUR THOUGHTS ON...

Collaboration

We believe that collaboration generates more value than individualism. When people work together toward a shared goal it builds stronger relationships and provides a greater sense of satisfaction. 


Feedback + Improvement Cycles

We believe that creating great products, services, and content requires a process designed around learning and adapting. There is no longer a "final product." Where other's see nouns, we see verbs. We welcome feedback from customers and audiences and are always looking for ways to improve. 

We are moving away from the world of fixed nouns and toward a world of fluid verbs.
— Kevin Kelly, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

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Curiosity + Learning

We believe that curiosity and learning are essential to growing as individuals and as teams.  They're also at the heart of all great stories: purpose, challenge, discovery, and transformation. Whether it's traveling to new places, meeting new people, asking new questions or exploring seemingly unrelated interests, it's all part of the journey to discovery. PS - You won't find the answer until you ask the question. 

Education is what people do to you. Learning is what you do to yourself.
— Joi Ito, Director of the MIT Media Lab [TED Talk]

Sustainability

We believe that to truly be a successful business today and in the future requires redesigning systems, processes, and products around a commitment to improving the environment.

(Recommended reading: "The Upcycle: Beyond Sustainability--Designing for Abundance")