SpinTheVerb is a New York City-based video production agency focused on Audience Insights, Programmatic Strategy, Production, Platform Optimization, Social Engagement, and Measurement using an Agile approach.


SpinTheVerb started in 2008 as an on-air promotions production company and organically expanded over the years to meet clients' growing demand for digital content. As production technology continues to rapidly evolve and a world of talent becomes increasingly accessible, we've focused on developing a distributed network of trusted creative and production partners. This allows us to have a dynamic best-in-class workflow while assembling a specialized team with fresh ideas to meet the unique needs of each client. We also love introducing clients to new tools and processes that can help improve efficiency and insights along the way. Our goal is to build a long-term partnership as your video experts for creating great content with a measurable impact on audience/customer engagement. 


Our Purpose

Connecting brands and audiences through music- and story-driven content that educates, entertains, and ignites the imagination toward new possibilities.


Our Vision

We believe in the power of great stories to drive change. They are open doors inviting people to explore new ideas, people, and places. They have the power to educate and entertain, excite and empower.  We believe that if you care about something enough to want others to care, then your story needs to stand out. Passion, purpose, and focus are powerful magnets for audiences. If you are looking to clarify your message and connect with your audience, we're here to help. 

We see the rapid change taking place today and in the coming years as an opportunity to do things differently and learn quickly. We want to work with companies who are eager to adapt, grow, and lead in creating the future they want to see.


Our Values

We are committed to making our clients happy and building long-term relationships.

We are authentic and accountable.

We are fearless and innovative.

We are problem-finders and problem-solvers.


We believe that collaboration generates more value than individualism. When people work together toward a shared goal it builds stronger relationships and provides a greater sense of satisfaction. 



Curiosity & Learning

We believe that curiosity and learning are essential to growing as individuals and as teams.  They're also at the heart of all great stories: purpose, challenge, discovery, and transformation. Whether it's traveling to new places, meeting new people, asking new questions or exploring seemingly unrelated interests, it's all part of the journey to discovery. PS - You won't find the answer until you ask the question. 

As Joi Ito says in his TED  talk: "Education is what people do to you. Learning is what you do to yourself."



We believe that to truly be a successful business today and in the future requires redesigning systems, processes, and products around a commitment to improving the environment.

(Recommended reading: "The Upcycle: Beyond Sustainability--Designing for Abundance")


Iteration + Feedback

We believe that creating great products, services, and content requires a process designed around iteration and feedback. As videos, music, books, images, and other forms of digital content become cloud-based they gain the ability to be easily updated and improved. There is no longer a "final product." Our aim as creators is to merge our vision with feedback from customers and audiences.